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ODM's BLOG

Welcome to this week’s edition of Wednesday Wisdom, where we spotlight leaders who share their valuable experiences and advice. This week, we’re excited to introduce Andrea Rodriguez, a talented muralist and graphic designer from Colombia who has been making her mark in Canada for several years.



to develop a brand takes time - tere run

Andrea started her mural journey in 2019, driven by her passion for showcasing the beauty of the Amazon. Since then, she has transformed numerous walls across Toronto, filling them with vibrant and meaningful art.


The Challenges of Running Your Own Business


As a self-employed artist, Andrea often struggles with balancing work and personal life. "Being your own boss means you’re always working," she shares. Sometimes, the hardest part is knowing when to stop and step away from her computer.


Despite these challenges, Andrea has learned the importance of taking things slow and avoiding burnout. Her advice? "Don’t stress—things take time."


The Importance of Branding and Staying True


Andrea also highlights the significance of branding in the creative industry. She emphasizes staying true to your principles, your colors, and how you represent yourself and your work. "Whatever you create, make it unique, and stick to it," she advises.


Her commitment to originality and authenticity is a key part of what makes her work stand out in the competitive world of art and design.


Thank you, Andrea, for sharing your story and wisdom! Your journey is sure to inspire other creatives and entrepreneurs to stay true to themselves and their vision.





Welcome to this week’s edition of Wednesday Wisdom, where we spotlight leaders who share their valuable experiences and advice. This week, we’re excited to introduce Camilo, the founder of Pucara Travel, a unique travel agency in Santiago, Chile. Pucara Travel offers local, immersive experiences designed to help tourists feel like they’re truly living as locals.



to develop a brand takes time - tere run

Camilo’s mission goes beyond the typical tourist attractions. He’s passionate about showing visitors that Santiago is much more than just a stopover city—it’s a destination rich in culture, history, and unforgettable experiences. His goal is to change the way people see Chile, offering tours that reveal its hidden gems.


The Challenges of Seasonality and Entrepreneurship

While Camilo’s travel agency thrives during the summer months, he faces a common challenge for many seasonal businesses—things slow down in the winter. This seasonal cycle creates uncertainty and forces Camilo to find ways to keep his business afloat during the off-season.


Like many entrepreneurs, Camilo has faced his share of highs and lows. He openly talks about the moments of frustration, saying, “Sometimes you think about giving up and going for a regular job, but those moments pass.” For him, it’s crucial to stay focused on the bigger picture and the dreams that keep him going.


The Power of Support

Camilo also emphasizes the importance of having a strong support system. Whether it’s family, friends, or mentors, having people who believe in your vision can make all the difference. “Having a good backing from family and friends who support what you do is key,” he says, reminding aspiring entrepreneurs that you don’t have to go it alone.


Inspiring Advice for Aspiring Entrepreneurs

Camilo’s story is a reminder that entrepreneurship isn’t always easy, but it’s the passion, persistence, and support from loved ones that keep the dream alive. His journey is filled with lessons that will no doubt resonate with others walking the same path.


Thank you, Camilo, for sharing your experiences and advice. Your story is sure to inspire and guide other entrepreneurs as they navigate their own journeys.





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